Saturday, 29 September 2012

Studies Exams marketing aptitude/computer knowledge

marketing aptitude/computer knowledge
SBI CLERKS
ఎస్‌బిఐ క్లర్క్ పరీక్ష విధానంలో ప్రధానంగా 5 విభాగాలుంటాయి. అవి జనరల్ అవేర్‌నెస్, జనరల్ ఇంగ్లిష్, క్వాంటిటేటివ్ ఆప్టిట్యూడ్, రీజనింగ్ ఎబిలిటీ, మార్కెటింగ్ ఆప్టిట్యూడ్/ కంప్యూటర్ నాలెడ్జ్. ప్రశ్నాపత్రంలో 200 ప్రశ్నలు 200 మార్కులకు ఉంటాయి. జనరల్ అవేర్‌నెస్ విభాగానికి 40 మార్కులు, జనరల్ ఇంగ్లిష్‌కు 40 మార్కులు, క్వాంటిటేటివ్ ఆప్టిట్యూడ్‌కు 40 మార్కులు, రీజనింగ్ ఎబిలిటీకి 40 మార్కులు, మార్కెటింగ్ ఆప్టిట్యూడ్ మరియు కంప్యూటర్ నాలెడ్జ్‌కు 40 మార్కులు కేటాయించారు. ఈ పరీక్ష విధానంలో నెగెటివ్ మార్కింగ్ ఉంటుంది. ప్రతి నాలుగు తప్పులకు ఒక మార్కు తీసివేస్తారు. ప్రతి విభాగంలోనూ క్వాలిఫై కావాలి. ఈ పరీక్షా విధానంలో ముఖ్యమైన మార్కెటింగ్ ఆప్టిట్యూడ్, కంప్యూటర్ నాలెడ్జ్‌పై మోడల్ ప్రశ్నలు అందిస్తున్నాం...

1. CPU stands for ___ ( ) 
1) Computer Processing Unit
2) Central Processing Unit
3) Computer Protection Unit
4) Central Processing Upload
5) None of these



2. The primary purpose of software is to turn data into _ ( )
1) web sites 2) information
3) programs 4) objects 5) None of these
3.A compiler translates a program written in a high-level language into__ ( )
1) Machine language 2) an algorithm
3) a debugged program 4) Java
5) None of these
4.What is correcting errors in a program called ?
1) Compiling 2) Debugging ( )
3) Grinding 4) Interpreting
5) None of these
5.The __ of a system includes the programs or instructions. ( )
1) hardware 2) icon 3) information
4) software 5) None of these
6.Back up of the data files will help to prevent 
1) loss of confidentiality ( )
2) duplication of data 3) virus infection
4) loss of data 5) None of these
7.Text in a column is generally aligned( )
1) justified 2) right 3) centre 4) left 5) None of these
8.The background of any Word document 
1) is always white colour ( )
2) is the colour you preset under the Option menu
3) is always the same for the entire document
4) can have any colour you choose
5) None of these
9. In order to save an existing document with a different name you need to __ ( )
1) Retype the document and give it a different name
2) Use the Save as... command
3) Copy and paste the original document to a new docu ment and then save
4) Use Windows Explorer to copy the document to a different location and then rename it 5) None of these

10. Which one of the following software applications would be the most appro priate for performing numerical and statistical calculations ? ( )
1) Database 2) Document processor
3) Graphics package 4) Spreadsheet
5) None of these
11.What would you do to highlight a word ? You position the cursor next to the word, and then __ ( )
1) Drag mouse while holding button down
2) Click mouse once 3) Roll mouse around
4) Roll and then click mouse 5) None of these
12.A __ contains specific rules and words that express the logical steps of an algorithm.
1) programming language 2) syntax
3) programming structure 4) logic chart
5) None of these ( )
13. What is the default file extension for all Word documents? ( )
1) TXT 2) WRD 3) FIL
4) DOC 5) None of these
14. Which is the part of the computer system that one can physically touch? ( )
1) data 2) operating systems 3) hardware 4) software 5) None of these
15.In page preview mode __ ( )
1) You can see all pages of your document
2) You can only see the page you are currently working
3) You can only see pages that do not contain graphics
4) You can only see the title page of your document 5) None of these
16.Cross selling is very effective in the sale of one of the following ( )
1) Debit cards 2) Credit cards
3) Internet banking 4) Auto loans
5) All of these
17. Cross selling means __. ( )
1) one salesman selling to another salesman
2) selling across territories
3) selling across countries
4) selling additional products to existing
customers 5) All of these
18.Target market for Debit Cards is ( )
1) all existing account holders
2) all sales persons 3) all NRI’s
4) all HNI’s 5) All of these
19.Market Penetration can be possible through ___ ( )
1) more calls to the same buyers
2) more calls to many buyers
3) surrogate marketing
4) alternate marketing 5) All of these
20.Cross selling can be resorted to, by__( )
1) all sales persons 2) all employees
3) all employers 4) outsourced agencies
5) all service providers
21.Reusable optical storage will typically have the acronym ___ ( )
1) CD 2) DVD 3) ROM
4) RW 5) None of these
22.___ is processed by the computer into information. ( )
1) Data 2) Numbers 3) Alphabets
4) Pictures 5) None of these
23.A_____is an electronic device that process data, converting it into information ( )
1) computer 2) processor 3) case
4) stylus 5) None of these
24.Market innovations means __ ( )
1) design new products
2) new styles of marketing
3) new ideas in sales steps
4) Only (1) and (2) 5) All (1), (2) and (3)
25.File extensions are used in order to __( )
1) name the file
2) ensure the filename is not lost
3) identify the file 4) identify the file type
5) None of these
26.Market penetration connotes __ ( )
1) Covering a wide area of the Market for sales
2) Entering the buyers’ houses
3) Entering the sellers’ houses
4) Entering all shops and business houses
5) All of these
27.The most common type of storage devices are 
1) persistent 2) optical ( )
3) magnetic 4) flash 5) None of these
28.SME means ( )
1) Small And Medium Enterprises
2) Small Marketing Enterprises
3) Small Scale Marketing Entities
4) Small And Medium Establishments
5) All of these
29.For successful marketing __ ( )
1) Only the sales person sells
2) Only finance Depaftment-sells
3) Only front office persons sell
4) Only back office persons sell
5) The whole organisation sells
30.Savings Accounts with zero balance can be opened for __ ( )
1) persons below BPL
2) under Financial Inclusion scheme
3) students 4) as per Bank’s Policies
5) None of these
31. means service rendered by 
1) outside agencies ( )
2) other departments of the company
3) employees, other than the sales persons
4) marketing department 5) All of these
32.In modern day marketing, the benefits of selling extend to __ ( )
1) Only products and services
2) Only after sales services
3) Lifelong relationship with the buyer
4) All of these 5) None of these
33.One of the following is not a target group of SME loans ( )
1) all professionals 2) large industries
3) truck operators 4) beauty parlours
5) hotels and restaurants
34.The performance of a salesperson can be enhanced by ___ ( )
1) increasing the sales incentives
2) increasing the number of products to be sold
3) appropriate training
4) All of these 5) None of these
answers35.Team building is required __ ( )
1) only for lead generation
2) only for after sales service
3) for cross selling 4) All of these
5) None of these
36.For sustained relationship with the buyer, one of the following is necessary ___( )
1) Continuity 2) Consistency
3) Understanding
4) Empathy 5) All of these
37.Sales Promotion involves-Find the Incorrect option ( )
1) Building Product Awareness
2) Creating Interest 3)Providing Information
4) Designing new products
5) None of these
38. Target market for Home Loans is ( )
1) all builders 2) all housing societies
3) agriculturists 4) All of these
5) None of these
39.Lead generation is __ ( )
1) a pre-sales function
2) a function of the customer
3) a function of the manufacturing department
4) a postsales function 5) All of these
40.Financial Inclusion means __ ( )
1) Opening Accounts of Finance Companies
2) Financial Analysis of Balance sheet figures
3) Opening Accounts of HNI’s
4) Opening Accounts of NRI’s
5) Opening Accounts of underprivileged persons

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